Meet the Mentor - Rich Beer
Hey Fresh Meet family! 🎉
We’re excited to introduce the one and only Rich Beer, our Creative Director and a true storyteller at heart! Rich considers himself a “lucky son of a b**ch” who, after much exploration, found that sweet spot where passion, skill, and market demand collide. And let’s be real—he looks forward to Monday mornings, which is a rare find in this world!
Rich is a master of conceptual thinking, copywriting, earned media, and content strategy—just to name a few. He’s garnered multiple major industry awards, including Cannes Lions, D&AD Pencils, Webby Awards, and Clios, showcasing his talent and creativity that leaves a mark. He’s got a knack for everything from creating killer social content to leading creative teams that dare to dream big. But don’t be fooled; he’s much more than a list of skills.
Rich believes that true creativity comes from being endlessly curious about the world around us, from politics to technology, and even what his kids are into this week.
He’s collaborated with some of the brightest minds at RGA, IDEO, and our foudning sister agency Bravand, helping brands like IKEA and Holiday Inn envision a different future. Whether it’s crafting experiential guerrilla stunts for TV shows or writing 6-second street comedy clips for feature films, Rich’s work is as diverse as it is impactful.
He’s pitched AI-driven startups to Silicon Valley billionaires and even developed a multi-year narrative change campaign for an entire country. Oh, and did we mention he penned the 80-character epitaph for Stephen Hawking on Google’s homepage? Talk about a legacy!
Rich isn’t your typical Creative Director; he’s all about originality and creativity in every form. He believes that if you’ve seen it done before, it’s too late to jump on that bandwagon.
We’re thrilled to have Rich on board, ready to inspire and push us all to think outside the box. Stay tuned as we embark on exciting creative adventures together! 🚀
Go on, check out Rich on LinkedIn
